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Mike dean 808s and heartbreak
Mike dean 808s and heartbreak






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“Then they go exercise together, go to the YMCA and go play basketball, lift weights.

#Mike dean 808s and heartbreak how to

They plan what they want to do, what they did, and how to make the music better.” “Looking at his regime, let me tell you something about, they wake up every morning and eat breakfast together, his whole crew. “I spent like two weeks out in Hawaii to work on the album,” RZA explained during an interview with Red Bull. The Chicago emcee laid out strict rules to keep the creative juices flowing, and every collaborator focused on what Kanye intended to be his masterpiece. MBDTF’s legend status is cemented in the folklore stories regarding Ye’s creative process. “A song like’ Power’ took 5,000 hours, literally 5,000 man-hours to do this one record, and that’s the amount of time I put into every song.” I was down in Hawaii just grinding every day,” Ye told the Breakfast Club. “I started the album on January 1st and just focused. Living in Hawaii for over six months, Ye recruited some of music's most prolific artists to help craft the album, including Rihanna, JAY-Z, RZA, Rick Ross, Mike Dean, Elton John, Charlie Wilson, John Legend, Swizz Beats, Alicia Keys, Drake, and many more. However, one thing was sure, Ye was continuing to break the barriers of genre and how Hip-Hop music was received and consumed.Īt this point, it was apparent that Ye was dedicated to having his music received and appreciated as fine art. After releasing his critically polarizing 808s and Heartbreak, fans had no idea what to expect. With the hype continuing to build for Ye’s fifth studio album, expectations were high.

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Music executive veteran and online marketing coordinator Karen Civil called the series “a genius idea,” telling Billboard that “He did something no one had ever done before, and at a point when he was the most hated person in music, he brought excitement back with his Friday releases.” Ye kept the series running for 13-weeks before releasing the album, including singles, “Monster,” “Devil in a New Dress,” “So Appalled,” and a version of “The Joy,” which would later appear as a bonus track on JAY-Z and Ye’s collaboration album, Watch the Throne.ĭuring the genesis of the internet era, Kanye’s digital marketing for the album was truly ahead of its time. The first to kick off the series was the “Power (Remix)” featuring JAY- Z and Swizz Beatz. Fridays, where he released a series of unreleased tracks (some of which would appear on MBDTF) featuring long-time collaborators and other G.O.O.D. Lifting the curtains back, showing complete transparency, MBDTF was on its way to becoming a once-in-a-generation cultural phenomenon.Īfter the release of the “Power” music video, Ye began his weekly-free music program titled G.O.O.D. The idea of power, influence, responsibility, faith, sin, and redemption are themes that run rampant in what would later become regarded as the Ye’s magnum opus. The music video set the tone for what was to come with the release of Ye’s forthcoming project. Portraying himself as a godlike figure, loved by many, hated by most, the 3D animated portrait shows Ye being showered by gifts on the other hand, two-horned, staff-bearing men who resemble Isis and Hathor stand on either side of West each slowly strikes the ground with their staff toward the end of the video. Premiering with a Marco Brambilla-directed music video, which West calls a “moving painting,” features a portrait-view headshot of West staring intensely into the lens with illuminated eyes while wearing a large, low-hanging gold chain with a pendant of Ancient Egypt god, Horus. Notoriously a polarizing public figure, Ye's return to the spotlight was expected to be monumental. It was the Chicago artist’s first work released after his self-imposed exile to Oahu, Hawaii, following media crucifixion due to his controversial outburst at the 2009 MTV Video Music Awards, when the emcee intoxicatedly interrupted Taylor Swift’s Best Female Video acceptance speech.

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It was August 5 I was in an Orlando, Florida, hotel room on a family trip to Disney World, sitting in front of the television screen in full anticipation for MTV's exclusive premiere of Ye’s latest single, “Power.” I’ll never forget the beginning of the My Dark Twisted Fantasy rollout. Needless to say, Kanye West’s influence on me was undeniable from the beginning. I was a victim of the Shutter Shade trend prompted by the “Stronger” music video. My first iPod in 2008 was loaded up with all of Ye’s releases up until that point, including 808s and Heartbreak. Kanye West became my favorite rapper the very moment I heard "Jesus Walks".








Mike dean 808s and heartbreak